Joshua Townsend
Product Marketing Manager
Profile
Joshua Townsend
Product Marketing Manager
Product Marketing Manager | Cloud & Virtualization Strategist | Non-Profit Executive | Community Service Advocate
Blending 20+ years in tech leadership spanning technical and product marketing, evangelism, management, and hands-on architecture and implementation of datacenter and SaaS technologies. I’m driven by creativity, curiosity, and a passion to act as a servant-leader as seen in my dedicated service as a volunteer firefighter/EMT and President of the non-profit volunteer fire company in my community.
Resume
Resume
Education
Messiah College
BA: Political Science & International Relations
1997-2001
Professional Experience
VMware
Product Marketing Manager
12.2013 - 01.2024
- Engineered VMware Cloud Foundation’s transformation into a leading SaaS/Subscription hybrid cloud platform through strategic product positioning and messaging, significantly enhancing market presence and customer adoption.
- Led cross-functional teams, including product management, engineering, and marketing, to orchestrate successful product launches, leveraging creative collaboration to ensure seamless execution and impactful market entry.
- Created compelling marketing materials, from presentations to articles, that effectively communicated brand narratives and resonated deeply with targeted audiences, strengthening brand loyalty and engagement.
- Cultivated strong partnerships with OEMs, GTM, and technology partners, aligning joint messaging and optimizing global sales strategies, while empowering sales and channel partners with targeted messaging and tools that boosted market reach and sales effectiveness.
- Progression: Technical Marketing Manager, Sr. Technical Marketing Architect, Product Marketing Manager
Clearpath Solutions Group
Virtualization Practice Manager
02.2012 - 11.2013
- Led a diverse team of consultants and engineers as the SME for VMware and cloud technologies, spearheading technical enablement and evangelism to enhance team innovation and technical excellence.
- Orchestrated the design and implementation of VMware-based solutions for varied clients, integrating strategic consultation with detailed requirement analysis to meet specific business needs.
- Developed and executed marketing strategies, including crafting technical collateral and presentations for industry events, enhancing brand visibility and engagement across key audiences.
- Mentored and led quality assurance for professional services engineers during complex technical engagements, ensuring adherence to best practices and professional standards in solution delivery.
Tiber Creek Consulting
IT Manager
02.2009 - 02.2012
- Led the architecture, implementation, and maintenance of a robust 150-server, 100% virtualized infrastructure, supporting critical applications including Exchange, SQL, SharePoint, and Active Directory, ensuring high availability and performance for sensitive DoD projects.
- Directed IT operations and strategic systems management across multiple high-security environments, including the Pentagon and National Guard Bureau, enhancing system reliability and efficiency for VMware-virtualized SQL databases, web portals, and data analysis tools.
- Spearheaded the development and enforcement of stringent security protocols and system architecture improvements, significantly bolstering defense against potential cyber threats and ensuring continuous compliance with DoD security mandates.
- Fostered strong client relationships through proactive communication and expert consultative support, leading to enhanced service satisfaction and reinforced trust in our consultancy’s capabilities within the Federal/DoD sector.
IronBrick Associates
Principal Virtualization Consultant
10.2008 - 02.2009
- Spearheaded the planning, design, and implementation of comprehensive virtual infrastructure solutions using VMware, NetApp, and Microsoft technologies, enhancing system performance and reliability for a diverse client base; adeptly contributed to proposal writing and scope-of-work documents to secure professional services engagements.
Approva
Global IT Manager
09.2005 - 08.2008
- Led a transformative enterprise-wide virtualization initiative across the US and India, reducing server hardware by 60% and enhancing system reliability through the deployment of a VMware Virtual Infrastructure; managed vendor and hardware selections and oversaw the architecture and implementation processes.
- Demonstrated strong leadership by directing a diverse IT team, automating server deployments to support a suite of critical applications such as SQL, IIS, Exchange, SharePoint, SAP, Oracle, PeopleSoft, and compliance software, significantly improving operational efficiency and maintaining cost-effectiveness across business units.
Security Clearance
US Department of Defense (DoD) Secret Security Clearance
Certifications
VMware
- VMware Certified Advanced Professional 5 – Datacenter Design (VCAP5-DCD)
- VMware Certified Advanced Professional 5 – Desktop Design (VCAP5-DTD)
- VMware VCP5 Desktop (VCP5-DT)
- VMware Certified Professional on vSphere 5 (VCP5)
- VMware Certified Professional (VCP) on vSphere 4
- VMware Certified Professional on Virtual Infrastructure 3 (VCP3)
- VMware Sales Professional (VSP)
- VMware Technical Sales Professional (VTSP)
Microsoft
- Microsoft Specialist: Windows 7, Configuring
- Microsoft® Certified Solutions Associate:Windows Server 2008
- Microsoft Certified Professional
- Microsoft® Certified IT Professional:Enterprise Administrator on Windows Server2008
- Microsoft® Certified Technology Specialist:Windows Server 2008 Network Infrastructure, Configuration
- Microsoft® Certified Technology Specialist:Windows Server 2008 Applications Infrastructure, Configuration
- Microsoft® Certified Technology Specialist:Windows Server 2008 Active Directory, Configuration
Amazon Web Services
- Amazon Web Services Business Professional Accreditation
- Amazon Web Services Technical Professional Accreditation
Pragmatic Institute
- PMC-III (Foundations, Market, Launch)
CompTIA
- Cisco Data Center Unified Computing Solution Sales (650-987)
CompTIA
- CompTIA Security+ 2008
Published Works
- Author: Virtualization 2.0 for Dummies (2015)
- Blogger on VMware’s public blog site (2013-2023).
- Creator and blogger of https://vmtoday.com, sharing virtualization news, views, and lessons learned with the greater IT community.
- Presenter at numerous industry events: VMworld, Dell Technologies World, EMC World, VMware User Group, and VMware vForum. I regularly received high scores from attendees for quality of presentations.
Technical Skills
Technical Skills
Cloud, Virtualization & Enterprise Storage Design and Implementation
VMware vSphere architecture, implementation and support for commercial and government clients utilizing best practices for availability, reliability, and performance of compute, network, and storage resources to achieve dense virtualization ratios while maintaining SLAs and surpassing disaster recovery RTO/RPO’s. Specific experience includes:
- Architecture, design, install, configure VMware Cloud Foundation, ESX, ESXi, within VI3, vSphere 4 and vSphere 5 environments with VirtualCenter management, LabManager, vCloud Director, Consolidated Backup, DRS, HA, DPM, vMotion, NSX, vSAN, vRealize, VMware Aria, VMware Data Recovery, VMware Site Recovery Manager (SRM), vCenter Operations Manager, Horizon Workspace, Horizon Mirage, ThinApp and VMware View desktop virtualization infrastructure (VDI).
- Build, configure and deploy VMs and templates. Completed Physical-to-Virtual (P2V), Virtual-to-Virtual (V2V) and Virtual-to-Physical (V2P) migration of Windows NT, 2000, 2003, 2008, and 2012 as well as Linux servers from VMware, Hyper-V, Xen and legacy hardware.
- Architect, Design and implement EMC Clariion (CX, CX3, and CX4) SAN environments to ensure high availability and acceptable performance characteristics for VMware vSphere and SAN-backed applications. Experience with architecture, implementation and administration of NetApp FAS/V-Series, IBM DS-series, and Dell MD-series storage arrays.
- Hands on experience in iSCSI, NFS, and Fiber Channel protocols, Fiber Channel cabling, switching, and zoning.
- Analyze and troubleshoot on an advanced level, performance of SAN-backed VMware ESX infrastructure to determine proper allocation of resources to a multi-department user population with widely varying needs.
- Customize layer 2 and layer 3 networking between VMware, networking components and storage for high availability and maximum performance.
- Develop, test, and maintain a disaster recovery plan for critical VMs and application data.
- Experience with 3rd party solutions in VMware environments including Veeam, Zerto, EMC Replication Manager, Symantec, TrendMicro, Liquidware Labs, and Cisco.
- Design and deploy Amazon Web Services, including EC2, S3, CloudFront, Glacier, Auto Scaling, CloudWatch, SES, RDS, Route 53, IAM, and ElastiCache.
- Experienced with Azure, Microsoft 365, and Office 365 architecture, deployment, configuration, and support.
Network Infrastructure Design and Maintenance
Responsible for maintaining IT infrastructure including server hardware, VMware environment, data storage, switching and routing, backups, email, firewall, spam filtering, AV, VPN, mobile devices, VOIP systems, network monitoring, and all Microsoft technologies.
Identified need for and managed data center expansion, including procurement, implementation, and rollout of new physical plant utilizing APC In-Row Cooling; APC Power Distribution (PDU); APC Symmetra UPS; APC InfraStruXure Central; NetBotz environmental monitoring modules.
Server performance analysis and performance tuning, including SQL server workloads running both transactional and analytical data warehouses in an enterprise environment.
Lead design, deployment, and maintenance of a broad range of Microsoft technologies including: Windows Server 2000, 2003, 2008, 2008 R2, 2012, 2016, 2019; Exchange Server 2003 & 2007; SharePoint Server 2003, 2007, 2010; Internet Security and Acceleration (ISA) Server 2004, 2006; SQL Server 2000, 2005, 2008; Windows Server Update Services (WSUS); DNS; WINS; DHCP; Active Directory; Group Policy Design and Implementation; IIS; and Terminal Services Gateway, Remote Desktop Services.
Responsible for design, implementation and maintenance of Dell & HP servers and storage hardware, IBM BladeCenter servers, Cisco routing and Catalyst switching, Cisco PIX & ASA firewalls, Cisco VPN, Symantec Backup Exec, Symantec AntiVirus, Spam and AV filtering, Blackberry Enterprise Server, GFI FaxMaker, SalesForce.com. Dell Open Manage, HP Insight Manager, What’s Up Gold Network Monitor, ADSIedit, Replmon, Repadmin, DCDiag, NetDiag; Active Directory Sites and Services, Active Directory Users and Computers, Ethereal, WireShark, PRTG, MRTG, Nagios, Cacti, LANSweeper; SolarWinds IPMonitor; OpManager, Cisco IOS, Cisco PDM/ASDM, Remote Desktop Connection, VNC, ping, tracert, telnet. Hands on experience with DSL, T1, PRI, POTS, Metro Ethernet, Cisco Unified Communications/Call Manager Business Edition, Avaya IP Office, Fax, & VoIP.
Manage PC and laptop support, implement service desk best practices. Optimize Windows desktop deployment by leveraging the latest deployment automation technologies from Microsoft.
IT MANAGEMENT EXPERIENCE
Restructured geographically diverse IT groups into a global team to increase efficiency and improve customer satisfaction. Rebuilt team from ground-up, hiring and equipping personnel for the challenges of a rapidly growing infrastructure and increased demands from multiple business units. Completed interviews, personnel reviews, and salary reviews.
Standardized network management and monitoring tools across the organization to provide real-time alerting leading to greater uptime and increased security. Drafted and implemented policies and procedures regarding network equipment, maintenance, and monitoring.
Reduced corporate communications costs by 40% through effective vendor management, contract negotiations and convergence of technical solutions.
Developed and managed a $ 1 million budget for global IT department.
Personally led the conversion of an unstructured helpdesk to a global service desk through the implementation of a ticketing system and industry best practices, resulting in increased service levels, reduced resolution time, and tracking of key metrics. Analyzed metrics to increase service offerings and automate recurring tasks.
Increased security, stability, and recoverability of the corporate network through implementation and ownership of all IT policies including security, backup, disaster recovery planning and compliance. Served as an advisor to executive staff on information security practices and procedures.
Estimated project costs, prepared project plans and status reports. Led the development of requisitions, bids, and specifications, and the negotiation, administration, and evaluation of contracts for equipment and services.
Portfolio
Portfolio
References
References
Jason Shiplet
Working with Josh at Clearpath Solutions Group has been extremely rewarding for me over the past 18 months. He has acted as a technical mentor, as well as helping me navigate the…
Steve Miller
Although brief, my time spent working with Josh was very enjoyable and educational. Josh has an experts understanding of everything Microsoft and VMware and has no problem teaching what he knows. He’s…
Daniel Fedick
Josh is an adventurer. He is very well versed in Virtualization, Microsoft and many storage vendor’s products. He knows how to handle complex technical problems as well as how to deal with…
Contacts
Contacts
Let’s Keep In Touch
For a quick contact scan the QR code to get all my info
Volunteering
Volunteering
Executive Leadership
Ashburn Volunteer Fire and Rescue Department
President
01.2019 - Present
- Serve as the volunteer CEO of a multi-million dollar non-profit, leading strategic and operational efforts to provide essential emergency response services, significantly enhancing community safety and well-being in Ashburn and Loudoun County, VA.
- Oversee comprehensive organizational functions including development, fundraising, marketing, grant-writing, and advocacy, collaborating closely with local government officials to ensure top-tier service delivery and community support.
- Foster a collaborative and innovative organizational culture, working directly with the fire chief and operational staff to streamline the delivery of life-saving services, while championing initiatives that promote pride, accountability, and safety across the organization.
- Drive key human resources, IT, and government relations initiatives, ensuring robust internal support structures enhance the effectiveness and reach of organizational efforts.
Operational Leadership
Ashburn Volunteer Fire and Rescue Department
Captain - Firefighter/EMT
01.2015 - Present
- Currently hold the rank of Captain, leading a crew of firefighters and EMTs through training, development, and all-hazards emergency response.
- Established command of emergency scenes as first-arriving officer, making tactical decisions to improve the outcome of the incident.
- Demonstrated commitment to the Department’s core values through proactive team collaboration, integrity in training practices, professional conduct, and exceptional service delivery.
- Mentored new officers in both operational and people-management skills.
Awards and Recognition
- Fire Instructor of the Year (2022) – Loudoun County Fire Rescue
- Firefighter of the Year (2016) – Ashburn Volunteer Fire and Rescue Department
- Rookie Firefighter of the Year (2015) – Ashburn Volunteer Fire and Rescue Department
- Top Student (2015) – Loudoun County Combined Fire Rescue System Firefighter Academy
Fire Service Certifications
- Chief Fire Officer IV (NFPA 1021-14) – Virginia Department of Fire Programs, Feb 2023
- Fire Officer III (NFPA-1021-14) – Virginia Department of Fire Programs, Jul 2022
- Recruitment and Retention Coordinator – International Association of Fire Chiefs (IAFC), Feb 2022
- Incident Safety Officer – National Fire Academy, Dec 2021
- Fire Instructor II (NFPA 1041-12) – Virginia Department of Fire Programs, Dec 2021
- ICS-400: Advanced ICS For Command & General Staff For Complex Incidents And Multi-Agency Coordination – Virginia Department of Fire Programs, Dec 2021
- Mass Casualty Incident Management I & II – Virginia Department of Health, May 2021
- Fire Officer II (NFPA 1021-14) – Virginia Department of Fire Programs, Mar 2020
- ICS-300: Intermediate ICS for Expanding Incidents – Virginia Department of Fire Programs, Nov 2018
- Fire Officer I (NFPA 1021-14) – Virginia Department of Fire Programs, Jun 2018
- Fire Instructor I (NFPA 1041-12) – Virginia Department of Fire Programs, Apr 2018
- Emergency Medical Technician – National Registry of Emergency Medical Technicians, Sep 2017 (Exp Aug 2025)
- Driver/Operator Pumper Certification Course (NFPA 1002-14) – Virginia Department of Fire Programs, Feb 2017
- Crew Leader, Virginia Department of Fire Programs, Feb 2017
- Rope Rescue – Level 1 – Virginia Department of Fire Programs, Dec 2016
- Introduction to Technical Rescue – Virginia Department of Fire Programs, Aug 2016
- Vehicle Rescue – Level 1 – Virginia Department of Fire Programs, Nov 2016
- MAYDAY, FIREFIGHTER DOWN – Virginia Department of Fire Programs, Feb 2016
- FIREFIGHTER I / II (NFPA 1001-13) – Virginia Department of Fire Programs, Feb 2016
- Hazardous Materials Awareness & Operations (NFPA 472-13) – Virginia Department of Fire Programs, May 2015
- Emergency Vehicle Operations (Class I-IV) – Virginia Department of Fire Programs, Sep 2015
- ICS 100, 200, 700, 800 – Federal Emergency Management Agency, Jan 2015