Education
Messiah College

BA: Political Science & International Relations

1997-2001

Employment
VMware

Product Marketing Manager

12.2013 - 01.2024

As a Product Marketing Manager at VMware, I spearhead the market positioning and messaging for VMware Cloud Foundation, fueling awareness and engagement across a diverse spectrum of stakeholders – from industry influencers to customers and partners. My focus encompassed VMware’s full-stack hyperconverged infrastructure solutions tailored for Private, Hybrid, and Multi-Cloud deployments, with a particular emphasis on VM and Kubernetes-based application environments supporting modern apps, including Artificial Intelligence (AI) and Machine Learning (ML) workloads.

Key Contributions:

  • Crafted and articulated compelling product positioning and messaging that distinguishes VMware offerings in the marketplace as products converted from perpetual to subscription and SaaS.
  • Orchestrated successful product launches and campaigns by coordinating efforts across product management, engineering, corporate marketing, and creative teams.
  • Designed and created marketing content and collateral, ranging from presentations to published articles, that resonates with target audiences and fortifies our brand narrative.
  • Fostered synergies with OEM, go-to-market (GTM), and technology partners to align joint messaging and sales motions globally.
  • Empowered sales teams, channel partners, and technology partners with tailored product messaging and enablement content, amplifying our market reach and resonance.
  • Translated technical product specifics into clear business benefits, supported by data-backed claims to support customer decision-making.
  • Deepened customer insights through meticulous market research, segmentation analysis, and direct engagements, shaping our thought leadership, analyst engagement, and industry dialogue.
  • My approach intertwines technical acumen with market-centric strategies, enabling me to translate complex product details into relatable value propositions and drive measurable market engagement.
  • Progression: Technical Marketing Manager, Sr. Technical Marketing Architect, Product Marketing Manager
Clearpath Solutions Group

Virtualization Practice Manager

02.2012 - 11.2013

Responsible for ensuring technical excellence in all things VMware-related across sales, marketing, and professional services efforts. As the lead SME for VMware and cloud technologies, I acted in the role of a technical enabler, evangelist, and leader to Clearpath’s outstanding team of consultants and engineers, as well as customers in the Washington DC metro area, Baltimore, Boston, and Atlanta. Specific accomplishments include:

  • Determining customer requirements and designing VMware-based solutions architectures spanning VMware’s product portfolio from the vCloud Suite to the Horizon Suite to meet the functional and business requirements of a range of clients of various sizes and across verticals.
  • Developing technical marketing collateral, including product and services slicks, sample service offerings SOWs, and technical presentations for customer briefings, industry events, and publishing on corporate blog.
  • Educating customers and internal staff on VMware product offerings and best practices for combining solutions to create private and hybrid clouds.
  • Mentoring and providing quality assurance oversight to professional services engineers during technical engagements to ensure that VMware solutions were delivered in accordance with best practices and professionalism.
  • Performed hands-on technical implementation, troubleshooting, and remediation on complex client projects requiring high-touch or strategic vision.
Tiber Creek Consulting

IT Manager

02.2009 - 02.2012

Architected, implemented, and maintained a 150-server, 100% virtualized environment supporting Exchange, SQL, SharePoint, Active Directory, and a mixed Microsoft and Adobe development environment. Oversaw operation of and provided consultative architecture, systems management, and troubleshooting support to our Department of Defense (DoD) clients’ environments in the Pentagon and National Guard Bureau running VMware-virtualized OLTP and OLAP SQL workloads, web portals, and data analysis environments.

IronBrick Associates

Principal Virtualization Consultant

10.2008 - 02.2009

Planned, designed and implemented enterprise solutions involving VMware, NetApp, and Microsoft Technologies. Experience with the design, architecture and implementation of Virtual Infrastructure environments using VMware VI, Virtual Center, Lab Manager, DRS and HA. Designed and Implemented Microsoft Active Directory Environments. Experienced in Microsoft Exchange, Microsoft SQL and Microsoft Share Point implementations and migrations. Hands-on experience with iSCSI, NFS and Fibre Channel protocols on NetApp storage.

Approva

Global IT Manager

09.2005 - 08.2008

Led an enterprise-wide virtualization effort, overseeing and personally completing vendor/hardware qualifications, architecture/design, installation, configuration, migration and documentation. Reduced the company’s server hardware footprint by 60% leading to savings in power and cooling. Leveraged highly available VMware Virtual Infrastructure environment to improve server availability, reduce workload for IT staff, and automate server deployment for various business units. Environment supported both production and development environments containing hundreds of servers running SQL, IIS, Exchange, SharePoint, SAP, Oracle, PeopleSoft, and Approva’s BizRights governance, risk, and compliance software.

Security Clearance
US Department of Defense (DoD) Secret Security Clearance
Certifications
VMware
  • VMware Certified Advanced Professional 5 – Datacenter Design (VCAP5-DCD)
  • VMware Certified Advanced Professional 5 – Desktop Design (VCAP5-DTD)
  • VMware VCP5 Desktop (VCP5-DT)
  • VMware Certified Professional on vSphere 5 (VCP5)
  • VMware Certified Professional (VCP) on vSphere 4
  • VMware Certified Professional on Virtual Infrastructure 3 (VCP3)
  • VMware Sales Professional (VSP)
  • VMware Technical Sales Professional (VTSP)
Microsoft
  • Microsoft Specialist: Windows 7, Configuring
  • Microsoft® Certified Solutions Associate:Windows Server 2008
  • Microsoft Certified Professional
  • Microsoft® Certified IT Professional:Enterprise Administrator on Windows Server2008
  • Microsoft® Certified Technology Specialist:Windows Server 2008 Network Infrastructure, Configuration
  • Microsoft® Certified Technology Specialist:Windows Server 2008 Applications Infrastructure, Configuration
  • Microsoft® Certified Technology Specialist:Windows Server 2008 Active Directory, Configuration
Amazon Web Services
  • Amazon Web Services Business Professional Accreditation
  • Amazon Web Services Technical Professional Accreditation
Pragmatic Institute
  • PMC-III
  •  Foundations, Market, Launch
CompTIA
  • CompTIA Security+ 2008
Published Works
  • Author: Virtualization 2.0 for Dummies (2015)
  • Blogger on VMware’s public blog site (2013-2023).
  • Creator and blogger of https://vmtoday.com, sharing virtualization news, views, and lessons learned with the greater IT community.
  • Presenter at numerous industry events: VMworld, Dell Technologies World, EMC World, VMware User Group, and VMware vForum. I regularly received high scores from attendees for quality of presentations.
Professional Skills
Virtualization
Cloud Strategy
Leadership
Public Speaking
Product Marketing